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...building business clarity through coaching

Coach Simms

...building business clarity through coaching

Coach Simms

My Story, My Why

I have been fortunate to have achieved business and career success during the last four decades. Much of that success was a direct result of having great leaders who coached and led me, even when I did not realize I was being coached. These inspirational people have made a profound impact on my career and life. In an executive leadership capacity, I led great teams with a global Fortune 500 company whose 430,000 worldwide employee’s mission was to improve the quality of daily life for over 75 million people. It was a tremendous journey made successful because of tenacious effort and great relationships with amazing people including colleagues, clients and of course, the teams I had the pleasure to lead.

My WHY is simply stated:  To incorporate my experience into giving back and being of service.  Whether that be through coaching, training, in Rotary or through the various boards I have the privilege to sit on.  I suppose that in thinking about it, my WHY is not much different than my previous company’s Mission to improve the quality of daily life for people we interact with.

Seek First To Understand,
Then To Be Understood
Dr. Stephen Covey

A Coach Simms Guiding Principle

This quote from Covey’s highly acclaimed, ‘7 Habits of Highly Effective People’, is his 5th habit of the 7 Habits and they are also words I quote all the time.  When I first read this book in 1990, these eight words changed my life and helped shape my approach to leadership.  I was in my late twenties, had been leading people less than a decade and in my zeal to appear knowledgeable, I often overlooked this opportunity to improve my leadership abilities.

Three decades later I can confirm that this habit is essential in coaching. For that matter, essential in all human interaction. The ability to listen, to draw an understanding for what you are hearing and then help with creating insight, thinking and perspective are cornerstones to effective coaching.  It has been a lifelong focus, and occasionally an effort, to adhere to ‘Habit 5’.  Being a coach has reinforced how important it is.

Download 7 Habits PDF

Change Requires

Dissatisfaction with where you are
a vision for where you want to be
taking action to get there
Coach Simms
Change Requires
Dissatisfaction with where you are
a vision for where you want to be
and taking action to get there.
Coach Simms

Coaching as an agent for change

I believe that coaching is one of the most powerful forces for human change on earth. When a symbiotic coaching relationship exists between the business coach and the business owner or executive, the clarity, focus and ultimately, the personal responsibility for taking action is transformative.

I challenge leaders to uncover what lies within them and within their business or career. Then we set about making the changes. The process can be quite sobering but oh so very rewarding.

So if you are ready to invest in change, reach out and we will chat.

Schedule a free introductory session with Coach Simms

Coach Simms


I first met Stephen in the late 90’s when we worked together for a large multinational company in the management services industry.  I reported directly to him during that time, and I can say, without hesitation, that I learned more from…read more

The ever-changing unpredictability of today’s marketplace, and the complexities of new technologies, demand an urgency to further support the development of our leaders. Leadership gaps include: one on one coaching relationships, behavior growth opportunities and even direct accountability at a…read more

Why did I decide to hire an executive coach? As a new sales manager, I found myself quickly overwhelmed and realized that if I wanted to not just survive, but thrive, then I needed to work with someone who has…read more

Approximately 3 years ago I heard Stephen speak at our local Chamber of Commerce lunch and I was instantly inspired by his words and encouragement to us as small business owners.  Our Safari business was growing, and we needed better…read more

Antoinette and Dan MacKenzie
Owners, Explorations Africa

I had the pleasure to work with Coach Simms in late 2019 and early 2020 with the plan to help reformulate the future of our company, and bring focus to executing on new business strategies to guide the company for…read more

Scott Desksheimer
Former CEO & Partner, Vitreo Group

I hired Stephen to deliver a bespoke customer service workshop to my staff of 20. I am pleased to say that Stephen exceeded my expectations by delivering an inspiring and motivational talk that hit the mark across the board. His…read more

I first met Stephen during a Navigational Conversations workshop I attended with some colleagues and was immediately stricken by his business acumen. I had been searching for a business coach to work with for many months and I was so…read more

Kristin Munro
Kristin Munro Consulting

I had the pleasure of working with Stephen Simms during the developmental portion of my career. I learned more about business, people management, professionalism, and my own professional development from Stephen in those two short years than I had in…read more

Mark Pugh, B.A., M.A., CHE.
Manager, Shuswap Lake General Hospital

Stephen has quickly become a true mentor, coach and friend. He has allowed me to see my true potential and what it takes to achieve more. We have worked on many aspects of my life encouraging me to gain clarity…read more

Each Group Coaching session was delivered with ease by Coach Simms whose upbeat personality and highly energetic style made the involvement with our team seamless. His sense of humor and inviting personality made the group feel at ease throughout each…read more

Lessons learned help sales professionals excel in their new roles” It was a true pleasure working with Stephen Simms as he guided us through the “killing the commodity mindset” training journey. Stephen acclimated himself to our organization and sales team…read more